As a client of Krengel Web, you will never NOT know exactly how much targeted traffic we delivered to your website and exactly what visitors were searching for upon reaching your site. Search marketing is the most measurable marketing medium today.

Daily we will be able to analyze total cost, total traffic generated to your website, average ad position per keyword phrase, conversion rate, your average per-click cost to attract 1 targeted prospect, and much more. No other marketing medium offers that type of measurability. You will immediately see an increase in traffic to your website after the campaign is launched and we will have full ability to control ongoing costs.

As an alternative to search engine marketing, consider measuring the cost and benefit of placing a print ad or billboard advertisement. As an advertiser, you agree to pay a fixed cost to place the ad in the hope that your return in new business will justify the cost. Measuring how many people responded to that ad and contacted you as a result of it can be challenging. With PPC search engine marketing you have the direct ability to control exactly how much you want to spend to attract 1 potential visitor to evaluate your product or service. Will it be profitable? We will be able to determine that shortly after launching and testing your campaign. Regardless, 2-3 months after launching your targeted search engine campaign you will have an in-depth understanding of the viability of search marketing for your business as well as a deeper understanding of your competitor’s Internet visibility and how it impacts your business.

There is absolutely no long-term obligation. However, it’s our desire and goal to create a strong enough overall return on investment for you that you become a long lasting search marketing partner of Krengel Web for years to come.

Oh…and did we mention we don’t sell smoke and mirrors???